Welcome to PURE Racing
At Pure Racing, we don’t just build suspension—we engineer the soul of your ride.
Our Story
It all started back in early 2022, designing valves and internal components to improve the performance of our bikes suspension. After years of trial and error, and loving the results when things went right. Our bikes were riding smoother and lighter than ever. Then we came across the Surron Ultra Bee, this bike has huge potential and nobody is making suspension with the ideas and designs we knew worked. It was at that point that Pure Racing was formed, just as an idea of what could be.
The hard work started there, saucing parts and companies to help us build the fork of our dreams. Researching and developing to perfect our designs and optimising for mass production. But the learning did not stop there, after meeting with manufacturers we knew we needed the best, the tightest tolerances and toughest martials for the task.
A whole 2 plus years had passed, but we had our first real prototype, the ride was just as we had dreamed. Come June 2025 we launched the TRAXION fork and the rest is yet to be written. Help us write the future of PURE Racing!
Born from a passion for precision engineering and next level performance, Pure Racing specialises in high-performance suspension systems for E-Moto bikes. Whether you’re carving singletrack, charging down epic streets, or launching off freeride lines, our forks are built to handle it all—with buttery smoothness, bulletproof durability, and unmatched control.
Engineered in Germany, Tested by Riders
All our suspension is developed and tested in Germany, where our team of expert engineers and seasoned riders obsess over every click, shim, and seal. Real-world testing meets lab-grade precision—because we know performance starts with data, but it lives on the trail.
Our test station equipment simulates months of riding in hours, cycling forks thousands of times to validate durability, sensitivity, and responsiveness.
Precision Crafted Components
We use cutting-edge manufacturing like 5-axis CNC machining and precision honing to build components to micron-level tolerances. The result? Ultra-smooth internals that reduce friction, resist wear, and respond instantly to terrain changes.
Only the Best—Inside and Out
We partner with industry-leading suppliers for our seals, bushings, and damping oils. These aren’t off-the-shelf parts—they're tailored for high-performance suspension, giving you a fork that feels fresh every ride and lasts longer than anything you’ve ridden before.
What makes Pure Racing standout?
- Innovative engineering with our own patented tech
- Lab-tested & rider-proven on real gnarly terrain
- Premium materials machined to ultra-low tolerances
- Performance you can feel, from the first ride you will love the unparallel support
If you’re serious about suspension, welcome to the next level!